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Yoto Originals:
Phonic Audio Cards for Kids
Company: Yoto
Objective Design and illustrate phonic audio cards to help young children learn to read in the UK and US. The cards were then adapted specifically for the French market, aligning with French design aesthetics to better engage the target audience. The goal was to create
a cohesive visual style that extended to the design of additional packs, such as those focused on maths and counting. This ensured a consistent look and feel across the entire series.
Format: Developed 3 sets of phonic cards in the UK and the US, along with 2 maths packs, 1 reading pack, and 1 counting pack
tailored for the French market.
UK version:
French adaptation with adapted palette, font and illustrations to reflect the market:
Booklet illustration:
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